Chapter 4

The title page of the whole piece should always reflect the overall feeling of the body copy that follows. Don't let any titles take away from the body text. Either have the titles be a form relative to the body text, or something extremely large which also adds to the text featured. If it is not large enough, but much larger than the body copy, the text needs to be of a lighter weight - you can do this either by having a lighter weight type face, or screen the type to make it appear lighter. Keep the titles and openings conducive to the overall feel of the design. Best way to set titles is to start from the margin.

There is no rule to how many levels of headings you need.

Notes about notes:

• Notes should be set in a small size, endnotes supersede footnotes.
• Use superscripts in text, but full size numbers in notes.
• Present endnotes obviously, so readers don't have to hunt.

tables and lists must be easy to read. They should be set horizontally, work out the copy, don't condense the text to uncomfortable levels just to make it fit. Use limited punctuation and set columns of figures flush right. 

Leave adequate space at the beginning and end of every publication, otherwise its like being push into a pool and the pull out violently.