Wednesday, March 16, 2011

Chapter 5

Use the mid point. It stands to be the most simple typographic punctuation, and can often add a lot a phrase, or title. The midpoint easily breaks up the monotony a title. When using other numerical punctuation, keep with the font and type face. Don't borrow from other type faces, if they are presented in the same body copy.

There are some analphabetic characters that are often poorly designed, square brackets, the pound sight, and few others, be wary of those dastardly symbols. Use EN dashes, rather than EM. Computers usually offer only one type of dash, but there are usually at least three. Use em dash followed by a space to introduce speakers.  Treat punctuation as notation most of the time, not expression. Basically these rules state, that, if you are going to use punctuation at all, make sure it fits the font. Don't go beyond what you need to do. Most punctuation should be set in roman, it is technical notation, not expression. Omit the apostrophe from numerical plurals.  4 x 43s etc. Use punctuation as a tool to accent and compliment the manners of speaking and overall flow.

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